Outlier is a different kind of news organization because we organize our work around filling information gaps.
When there is a disconnect between what the news media covers and what people need to know in order to meet their goals day-to-day, that’s an information gap. It is the difference between, for example, a news story lead poisoning in Flint and information for residents on how to stay safe and who to hold accountable. Some of these gaps are filled by government or social service or advocacy organizations but who’s checking to make sure that information is accurate and useful and that whomever is responsible for the problem gets held accountable? Journalists should be filling information gaps because:
- they are large
- they are concentrated
- the economics of media right now grow these gaps instead of shrink them.
This is not something news organizations are doing on purpose. Basically, it’s economics.
Newspapers and online media make most of their money from advertising. For public media the biggest chunk of revenue comes from members making donations. These business models depend on the idea of a loyal core audience.They benefit when this audience has more money to spend on subscriptions, memberships or the things advertisers want to sell. News is a hard business to support, so many news organizations want the audience they already have to be loyal more than they want to find new audiences who may have less money to spend. Over time, this had led to news organizations working to please middle and upper middle class customers over everyone else. These folks don’t suffer from systemic information gaps so the value of most news now is as entertainment.
A lot of issues and perspectives outside those middle income communities don’t get much attention. If they do get covered it is more an exercise in translation for those middle income consumers. Since the news media plays a big role in keeping officials accountable to regular people, where there are information gaps there is also less accountability. Outlier uses data to identify information gaps and then seeks to fill those with valuable and actionable reported information for those who need it most. Watchdog reporting works better when there are more watch dogs, and Outlier seeks to get residents better information so they can create more accountability for themselves and their communities.