How does this kind of journalism work?

Outlier is pushing a new approach to journalism, one that uses data differently, is more inclusive of those usually devalued by news media, and is more responsive to the community we aim to help inform.

Outlier doesn’t do articles, so how does it deliver the news?

Outlier wants to deliver valuable information to busy people. So we strip our news down to basics. We deliver information over text message or Facebook messenger directly to our news consumers. We report on issues related primarily to consumer financial protection or predatory financial practices. Our information is as personalized as possible, drawing on  our own reporting and data we’ve found in the public domain or through Freedom of Information Act or public records requests. To see how Outlier works text DEMO to 313-486-5270.

How does Outlier engage with and stay accountable to its readership?

Every Outlier reader has the ability to easily get in touch with a reporter over text message. A reader simply texts “FOLLOW UP” and a reporter will reach out to them within 24 hours. We encourage readers to ask for a follow up if the information we provide doesn’t fit their needs, if they have insight they want to share with us, or if they have an question or problem they think deserves some news coverage. We then chase down these leads or work with other local newsrooms to get answers.

How do you decide what to cover?

We use publicly available data and data from social service agencies to inform us about which issues people in the zip codes we cover care about and complain about most. We think this is most likely to lead to the kind of reports our news consumers will find valuable. 

How do people find Outlier’s stories?

News consumers find Outlier content one of two ways: they can have it come directly to them via their phones if they live in the area we are covering, or they may see a sign or an advertisement telling them about Outlier and how to connect.

Are you sure what Outlier does is journalism?


Where do you work? 

We cover Detroit, the community where we’re based . We proudly seek to put the information needs of low-income news consumers first as this is an overlooked and undervalued news market.

Who pays for this? 

This year we are funded as a pilot project by the W.K. Kellogg Foundation. We are thankful for their support! We are also experimenting with ways to make this work more self-sustaining.

Can I bring an Outlier project to my newsroom or area?

Of course! Get in touch and we would be happy to talk through options or ideas. Contact Sarah Alvarez at sarah@outlier.org.

Frequently Asked Questions

How did we get your number?

We buy cell phone numbers to send our information to. A company called ExactData sells phone numbers of people who at some point signed up for something and allowed their number to be sold. It is always possible for people to get one of our texts to opt-out. Always.

Why is this a free service?

We are a journalism project funded by a grant from the W.K. Kellogg Foundation and that is how we pay our bills. We may start charging a small amount for projects like this in the future, but this rental housing information is free. If you want to support Outlier you can contribute here.

How do we know so much about these addresses?

Outlier uses public data sets and then requests additional data from city agencies. We even purchase data to discover the following things about addresses in Detroit: addresses, tax information, whether or not the property is a registered rental, when it was last inspected, and the risk of water shut off. Information on individual water accounts is not available to journalists because of privacy concerns and that is why we only have data based on zip code. Bank foreclosure data is simply too expensive for Outlier to purchase and is why we provide readers with a link where they can find that information instead.

How does the information get to Outlier readers?

All of the information we request goes into a database. When an Outlier reader enters an address into the system, all the information associated with that address gets texted back.

Our information is only as good as the sources we use, and we know some of the city info seems to be out of date for particular addresses. If you have better information send it our way and we’ll update the database.

If you want even more details about our data sources and methods, keep reading.

 Data sources

Address: Detroit Parcel Points Ownership Database accessed through Detroit Open data portal.

Inspection: City of Detroit Department of Buildings, Safety Engineering and Environmental data accessed through FOIA request.

Owner: Detroit Parcel Points Ownership Database accessed through Detroit Open Data Portal.

Rental Registration: City of Detroit Department of Buildings, Safety Engineering and Environmental data accessed through FOIA request.

Tax Due: Wayne County Treasurer accessed through Loveland Technologies web scraper.

Tax Status: Wayne County Treasurer accessed through Loveland Technologies web scraper.

Zip Code: Detroit Parcel Points Ownership Database accessed through Detroit Open Data Portal.

Water delinquency: City of Detroit Department of Water and Sewerage accessed through FOIA request.

Methods notes

  1. Data will be updated every few months. Each city agency updates its data on a different schedule.
  2. Rental registration and inspection data does not include public housing units.
  3. Data about whether or not a rental was registered appeared in the original data source as a date the property was registered. All dates were from 2015 or 2016. Any address that had a registration date associated is therefore a “licensed rental.”
  4. The Detroit Open Data Portal listed 664 addresses as having a zip code of 48200, a zip code that does not in fact exist. Those addresses were looked up in Google Maps and the zip code listed there replaced the 48200 zip for all 664 addresses.
  5. Housing paid for with the federal Housing Choice Voucher Program does not have a pass/fail inspection system.
  6. The Detroit Department of Water and Sewerage denied a FOIA request for specific address level information of water bill delinquency or water bill payment plans. The department did however provide partially redacted address information and the zip code. Outlier then requested a list of all the water customers in Detroit and the zip codes associated with those customers. Outlier compared the total count of all water customers in a particular zip code and the count of all delinquent or payment plan customers within that zip code to get the percentage of addresses within each zip code at risk of shut off.

A Trump administration requires our journalistic “A-game.” Here is Outlier’s new standard.

This will be a President who makes up his own facts. Waiting on the other end of these communications is a sizable group of people eager to make these ideas their “favorite.”


As a journalist it will take focus and discipline to work in this environment. The President-elect is a professional provocateur skilled at controlling narrative. It will be hard to find a place in this narrative for the kind of work I do as a journalist. I work to serve a low-income audience of color and hold government and businesses accountable to them. This kind of work had a hard time breaking through before Trump’s election. It seems even more difficult now.

I’ve decided to will myself to work at the top of my game-so I designed a framework to hold myself accountable. I offer it here in the interest of transparency and collaboration.

It is of course possible newsrooms and freelancers already have these kinds of frameworks. I would love to see them and learn from them. I’m not sure if the newsroom I used to work in had a framework like this. If they did, I certainly didn’t use it to organize or focus my work. We all have common guideposts like journalism ethics codes, but those are too squishy and opaque for me. I want more rigor. This is the framework Outlier will use to shape our work going forward.

Projects and pieces will serve one of three purposes:

  • filling information gaps in low-income or marginalized communities
  • holding institutions and government accountable to low-income or marginalized communities
  • serving information needs surfaced by low-income or marginalized communities

We first seek to serve an audience of:

  • low income news consumers
  • marginalized news consumers

We work in service of our audience and of the following fundamental principles:

  • accountability
  • transparency
  • democracy
  • human rights
  • civil rights

Only occasionally do we seek to serve an audience of:

  • decision-makers
  • other journalists
  • elected officials

We will do what we can to aid, support, and promote the work of other journalists doing quality work on issues important to a functioning democracy. 

We will work diligently and with focus every day.

I would love to learn from any other frameworks that can be helpful organizationally or as quality control. Send ideas to outliermedia@protonmail.com.

The rental market in Detroit is getting better – as long as you’re not a renter.

Renting a home in Detroit should be a situation where most people can get a pretty good deal, and by deal I don’t mean a cheap price – I mean an affordable home worth the price.

After all this city is enormous, and there are more homes than people to live in them. which paints a profitable picture for those interested in real estate development or investing. Detroit has one of the most undervalued real estate markets in the county and not surprisingly this leads to one of the best markets for owning a rental.

From the renters side the data paints a darker picture (more details about data sources can be found at the bottom of this, and all, Outlier posts).

The majority of housing decisions in the Detroit housing market are not made on the basis of things like neighborhood, amenities, or architectural detail. Rather, the number one driver of where somebody in Detroit lives is money. The majority of Detroit renters are pretty financially constrained. The median annual income of a renter in the Detroit area is $25,000 and a full 33% of renters live below poverty level.

Housing in Detroit might be comparatively inexpensive with average rent for a 2 bedroom apartment is around $700, but it’s still unaffordable for a lot of residents. The general rule of thumb is that for housing to be considered “affordable”, a family should spend about one-third of their income on housing costs. In the Detroit area about half of families spend more than this. For people living in poverty, the amount of monthly income spent on housing is an unsustainable 88 percent.

So, as one ingredient in this stew of rental market mess we’ve got a lot of renters who need a deal. The other ingredient is housing stock with a lot of liabilities. The housing stock in Detroit is old, can have thousands of dollars in tax debt or back water bills, some are not even licensed rentals, and others haven’t been inspected recently. Worse, there is no way for a renter to find out what kind of legal or financial baggage a potential rental might have.

Landlords have access to a lot of information about their renters and they make decisions on who to rent to using that information. Renters should have more information about the places they want to rent in order to help them negotiate or make a decision. We’re rolling out a reporting project we hope might fill this information gap. Soon, anybody will be able to text the address of a place they’re thinking of renting in Detroit and get back a text report of the liabilities associated with that address including that data about inspections. They’ll also be able to text directly with a reporter if they have other information needs or have a story that could use following up.

*A note on data. Figures used here without hyperlinks are from the American Housing Survey, a survey done every two years by the Census. The figures are from the Detroit Metro area, and Outlier was told by census officials data could not easily be disaggregated in order to examine Detroit alone. It is likely, therefore, that the housing picture for renters is worse than presented here. I used tables from the Detroit Metro Metropolitan Area Survey C-01, C-07, C-09, and C-10, all from the RO-M, Detroit series. The tables have been updated with 2015 data.

For more on the difficulty of getting accurate data on rentals and renters, especially in lower-income markets, the notes section of Evicted by Matthew Desmond is incredibly informative. Desmond studied evictions in Milwaukee, Wisconsin and had to conduct his own large scale survey to get data reliable enough to use in his book.

What is an information gap and what’s so bad about it?

When there’s a disconnect between what the news media covers and what is actually important in people’s lives you get an information gap. These gaps have become a problem because;

  • they are large
  • they are concentrated
  • they aren’t getting fixed by the news industry and in fact, the economics of media right now are reinforce these gaps.

This is not something news organizations are doing on purpose. Basically, it’s economics.

Newspapers and online media make most of their money from advertising.  For public media the biggest chunk of revenue comes from members making donations. These business models depend on the idea of a loyal core audience. News organizations want to inform this audience in particular so they will be loyal. They also benefit when this audience has more money to spend on subscriptions, memberships or the things advertisers want to sell. Over time, this had led to news organizations working to please middle and upper middle class customers over everyone else and the value of most news is now as entertainment.

This means a lot of issues and perspectives outside those middle income communities don’t get much attention. If they do get covered it is more an exercise in translation for those middle income consumers. Since the news media plays a big role in keeping officials accountable to regular people, where there are information gaps there is also less accountability.

More reading: All The News That’s Fit to Sell, Pew Research Center report on local news consumption habits.




A better way to get better information

There is too much news and too little of it matters.

That’s not (only) a complaint, but a well researched reality. Outlier will be different. Our target audience is those news consumers discounted by most media organizations-the news consumers fed up with large information gaps and predatory businesses trying to take advantage of these gaps.

This is how our approach and stories are different:

Our information must have real value: A great news story can create a deep emotional connection to something you knew nothing about before. But a great news story could also just give you information you really need. Seriously, why isn’t that enough? Outlier will deliver highly targeted data-driven journalism directly to the phones of people for whom that information really matters.

We are user first: Our reporting is centered on the needs of our news consumers, some of the most time-strapped people in the country. We value substance over style. Our news is intensively reported and diligently crafted, but it is definitely not long form. It’s valuable information for busy people.

We are direct to consumer: Many if not most major news organizations have created information gaps in low-income communities by ignoring these places as full of potential news consumers. Outlier will partner with newsrooms that want to remedy this, but we will distribute our content independently. 

Take a look around to learn more about our research and our work. And join us in making news more powerful for real people. Stay tuned for updates about our pilot project in Detroit, launching summer 2016.