Outlier Media is hiring a part-time Social Media Producer with experience in social media strategy to help our reporting and resources reach and engage more Detroiters.

This person will help develop Outlier’s presence on social networks and help dream up and execute social plans for special projects. This person will work closely with our editorial team and will report to the Audience and Engagement Manager.

Responsibilities will include:

  • Helping decide how Outlier’s social presence should be spread across different networks and accounts
  • Developing and refining the voice of Outlier on social channels  
  • Building creative social content 
  • Developing testing strategies around images, headlines and social share texts to amplify Outlier’s work and bring more people to it 
  • Tracking success through engagement rates, growth statistics, reader responses and other metrics
  • Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences

Qualifications

  • 2+ years of experience in social media (journalism experience a plus)
  • Knowledge of Chartbeat, Google Analytics, Twitter Analytics, Facebook Insights and others
  • Deep understanding of all mainstream and some emerging social channels
  • A passion for Detroit and a dedication to using information to equip Detroiters to survive and thrive
  • Strong writing and editing skills 
  • Some familiarity with graphic design and image editing (through Canva or other platforms) or video preferred  

Location

This position is based in Detroit. We work from our Midtown office and from home. Occasionally, we have community events after regular work hours that we need our team to attend.  

What we offer

Outlier is a small team of dedicated professionals. We work hard and expect high-quality work from ourselves and each other. However, we also support learning, growing and stretching. We support each other’s professional and personal goals. We have healthy boundaries, and we have worked to create an environment that helps us avoid burnout rather than hobble through it. 

Pay and benefits

This position pays $32 an hour for up to 20 hours per week. Outlier also provides part-time employees with a $1,000 per year professional development stipend and paid time off during the winter holidays.

Diversity, equity and inclusion

Outlier Media is an Equal Opportunity Employer. We value and celebrate diversity and work toward equity. We encourage applicants from marginalized identities to apply.

How to apply

Send us an email explaining why you’re a good fit for this job along with your résumé, two references and links to your social media accounts or accounts you manage or have managed. Feel free to include any social campaigns you worked on, engagement projects you’ve tackled or anything else you’re proud of and would like us to see.

Email Outlier Media Managing Editor Erin Perry at erin@outliermedia.org. Put “Social Media Producer” in the subject line. 

Deadline to apply

January 31, 2023